Marketing

Opinion / Online

What travel can learn from the world’s most beloved brands

By Madison Pietrowski – GetYourGuide | January 3, 2024

As travel shifts to a greater focus on experiences over things, it’s a perfect time for the industry to attract, retain and build generational relationships with more customers. Read More

Opinion / Online

How hotels can use their websites to increase bookings and revenue

By Peter Waters – Amadeus | December 31, 2023

Amadeus’ Peter Waters walks through how hotels can use their presence in the digital world to drive awareness – and get more heads in beds. Read More

From Our Partners / Online

How hotels can use ancillaries to drive personalization and loyalty

By PhocusWire | December 18, 2023

Plusgrade’s Paul Rantilla discusses the company’s recent acquisitions of Upstay and Points, and how it is now accelerating efforts to help hospitality companies drive revenue through ancillaries. Read More

News / Startups

Young travel leaders build connections at The Phocuswright Conference

By PhocusWire | December 15, 2023

Aurélie Krau of #MissionNomad and Evan Konwiser of AmEx GBT joined Vanessa Karel of Greether to discuss the program in the PhocusWire studio. Read More

From Our Partners / Online

5 trends in global hospitality and the outlook for digital transformation

By Michelle Bruno | December 14, 2023

The transformation strategy of a decade or two ago, which narrowly focused on improving operational efficiency, reducing costs and enhancing customer convenience at the property level, has moved into... Read More

From Our Partners / Online

Capitalizing on surging demand for travel in Europe

By Expedia Group | December 13, 2023

Travel providers in Europe have an opportunity to attract and engage travelers throughout their entire purchase journey, from inspiration to planning and booking. Read More

News / Online

ChatGPT, travel data, OTAs: PhocusWire’s top opinion stories of 2023

By PhocusWire | December 13, 2023

This year's popular op-eds were heavy on AI and also covered TikTok and Instagram influencers and the loyalty strategies of Expedia, Booking, Hopper and Airbnb. Read More

News / Online

Sojern lays off staff company-wide

By Mitra Sorrells | December 12, 2023

The company is not saying how many people have been laid off but said the cuts affect 20% of its staff "across various departments and levels." Read More

News / Technology

Google’s Vowinkel on the power of generative AI for travel marketers

By Mitra Sorrells | December 12, 2023

While artificial intelligence and machine learning have been integral to Google’s offerings for years, 2023 brought a new concept to the fore: generative AI. Read More

From Our Partners / Technology

Mews’ Valtr on a modern view of hospitality and driving guest loyalty

By PhocusWire | December 6, 2023

In a discussion in the PhocusWire studio at The Phocuswright Conference, Mews founder Richard Valtr shares his vision for hospitality and how it can become “the future of all real estate.” Read More

From Our Partners / Technology

Report: The modern merchandising imperative - why airlines have no time to waste

By Michelle Bruno | December 4, 2023

Find out what modern airline retailing looks like and how visuals, targeted messaging and differentiated choices can capture the attention of shoppers. Read More

News / Startups

Layla launches, receives €3M in seed funding

By Morgan Hines | November 30, 2023

The new app is an artificial intelligence-driven travel advisor that is meant to help users plan trips and book seamlessly. Read More

News / Technology

The effective use of data in travel marketing

By PhocusWire | November 30, 2023

Demi Horvat of AirDNA and Kurt Weinsheimer of Sojern speak at The Phocuswright Conference about how travel data informs better decision-making. Read More

News / Technology

Personalization, Web3, NFTs - how airline loyalty programs are evolving

By Linda Fox | November 28, 2023

Airlines are taking small steps to build in flexibility and make loyalty programs more appealing, but it's evolution rather than revolution. Read More

From Our Partners / Online

3 ways to elevate your hotel sales strategy for 2024

By Maria Taylor - Amadeus Hospitality | November 28, 2023

Technology and data are critical components to boosting hotel performance, and now is the time for hoteliers to solidify their strategies for the year ahead. Read More

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