Marketing

Accor’s Maud Bailly on how AI can enhance the luxury hotel experience
News / Online
Accor’s Maud Bailly on how AI can enhance the luxury hotel experience
By Mitra Sorrells | March 8, 2024
Especially in the luxury sector, Accor's Maud Bailly said, “digital is an enabler” for hotel staff to create an enhanced, more emotional connection with guests.   Read More
OpenAI wants to inspire European cities to use GenAI for tourism
News / Technology
OpenAI wants to inspire European cities to use GenAI for tourism
By Mitra Sorrells | March 6, 2024
OpenAI is partnering with the city of Dublin to create an itinerary planner built on GPT-4 and to host a workshop in the fall for leaders of other tourism destinations across the EU. Read More
Plusgrade gets investment from General Atlantic to fuel growth, M&A
News / Online
Plusgrade gets investment from General Atlantic to fuel growth, M&A
By Mitra Sorrells | March 5, 2024
Founded in 2009, Plusgrade provides ancillary revenue solutions and loyalty expertise for travel suppliers, with more than 200 customers across a variety of sectors. Read More
Life House reaches "amicable resolution" with departing founder and CEO Rami Zeidan
News / Startups
Life House reaches "amicable resolution" with departing founder and CEO Rami Zeidan
By Mitra Sorrells | March 4, 2024
Zeidan told PhocusWire he is “incredibly proud of what Life House has achieved ... and is looking forward to applying [his] learnings towards his next company.”  Read More
TravelAI relaunches Casai website with focus on luxury short-term rentals
News / Online
TravelAI relaunches Casai website with focus on luxury short-term rentals
By D.J. Catron | March 1, 2024
After acquiring the domain name of the Latin American short-term rental startup, TravelAI will use the site to target travelers interested primarily in the Mediterranean and Caribbean.   Read More
15below gets investment from LDC to accelerate growth
News / Technology
15below gets investment from LDC to accelerate growth
By Mitra Sorrells | March 1, 2024
Founded in 2000, 15below currently works with more than 60 airlines, rail operators, travel agencies and TMCs and partners with Amadeus and Navitaire. Read More
Travelers’ choice in 2024: Loyalty worth paying for
From Our Partners / Online
Travelers’ choice in 2024: Loyalty worth paying for
By Custom Travel Solutions | February 26, 2024
Loyalty programs that offer a differentiated travel experience, including diverse benefits, opportunities for earning and redeeming rewards and elevated customer assistance, are worth the investment. Read More
Study: How AI boosts digital advertising and direct bookings
News / Technology
Study: How AI boosts digital advertising and direct bookings
By Derek Catron | February 21, 2024
Recent advances in AI’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings, a study from D-Edge found.   Read More
Tokyo launches virtual and augmented reality experiences to boost tourism
News / Technology
Tokyo launches virtual and augmented reality experiences to boost tourism
By Mitra Sorrells | February 20, 2024
The Tokyo government and convention and visitors bureau are creating a metaverse experience on Roblox and also an augmented reality app that can be used in-destination. Read More
Airbnb adjusted EBITDA up 28% year over year as inventory grows to nearly 8M
News / Online
Airbnb adjusted EBITDA up 28% year over year as inventory grows to nearly 8M
By Morgan Hines | February 13, 2024
Airbnb said it has more than 5 million hosts and the highest inventory growth in 2023 came in Asia Pacific and Latin America. Read More
Trivago counting on increased marketing spend to improve results
News / Online
Trivago counting on increased marketing spend to improve results
By Linda Fox | February 7, 2024
Full year revenue for the hotel metasearch service came in at €485 million, down 9% versus 2022, and €92 million for the quarter, down 13% year over year. Read More
New report identifies four elements of an effective travel loyalty program
News / Online
New report identifies four elements of an effective travel loyalty program
By Mitra Sorrells | February 6, 2024
Sustainability, lifestyle rewards, personalization and integration of fintech tools stand out in iSeatz’ survey of consumers and loyalty program managers.   Read More
Trip.com Group creates travel app for Apple Vision Pro
News / Technology
Trip.com Group creates travel app for Apple Vision Pro
By Morgan Hines | February 5, 2024
Trip.com Group's Trip.Vision app is intended to bring realistic destination experiences to users at home - enabling them to to virtually explore places including Antarctica, the Maldives, Mount Everest... Read More
Buy now, pay later powers revenue for travel and airline merchants
From Our Partners / Online
Buy now, pay later powers revenue for travel and airline merchants
By Suzanne Hirt | February 5, 2024
Buy now, pay later solutions can propel profits for airline and travel merchants and aid them in attracting new customers and locking in loyalty at no additional cost or risk.  Read More
Former BWH Hotel Group CEO David Kong on going beyond the “D” in DEI
News / Online
Former BWH Hotel Group CEO David Kong on going beyond the “D” in DEI
By Mitra Sorrells | February 5, 2024
Since retiring after 17 years as CEO of BWH Hotel Group, David Kong has been focused on inspiring success among future leaders. We talked to him about that effort as well as his thoughts on how the... Read More
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