Life as a startup means you can try anything - and often will do absolutely anything - to get attention, even if it means risking a well-heeled marketing pro recoiling in horror in years to come.
So while the likes of Priceline will enlist the services of William Shatner to spearhead its high-profile marketing campaign, Australia-based budget and networking site Brokepacker is making good use of its, err, own marketing money.
[Brokepackers's TLabs Showcase]
With an enormous tongue planted firmly in an equally large cheek, parody of a truly horrendous boy band classic appears to be the only way to go...
httpv://www.youtube.com/watch?v=jpLS9CMWb0M
The original version, by East 17, clearly illustrates where some of the moves originate.
NB:Hat-tip ProjectWander.