Well if merchandising is all about differentiation, then Spirit Airlines is making its mark. Its latest cost-saving mood? Airline seats which don't recline.
The airline introduced "pre-reclined" seats on two new Airbus 320 aircraft over the last few weeks, with two similarly equipped planes scheduled to go into service this summer," according to SunSentinel.com.
The seats, which are fixed in a partially reclined position, are lighter than the airline's other seats so the carrier saves money on fuel costs.
Spirit caused a stir when it announced its intent to charge passengers up to $45 for carry-on bags.
However, no worries about the pre-reclined seats.
Perhaps Spirit will concoct an opportunity to implement a fee for passengers who wish to sit in reclining seats.