Lyft and Uber are intertwined in almost every way, whether they like it or not - product, financial ambition and service being just three elements of note.
These similarities are being illustrated in their respective plans to list on the public markets in 2019, for example.
And both are in the early stages of introducing a loyalty program for their customers.
What Lyft doesn't have (perhaps to the relief of its investors and communications people over the course of the past 18 months) is much negative baggage associated with the brand.
Still, being a major player in the ride-hailing world is not easy, and there is a lot of work to do to ensure it stays competitive, maintains an innovative culture and expands into new markets.
Jordan Glassberg, director of business development at Lyft, spoke to PhocusWire during The Phocuswright Conference 2018 in Los Angeles (pre-IPO plan announcement).
In this interview, he explains how the loyalty program came together and more.
PhocusWire @ Phocuswright 2018 - Lyft on trying to build loyalty