Loyalty

News / Technology

Travel industry leaders' 2026 predictions

By Morgan Hines | January 5, 2026

PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel. Read More

News / Online

Playing favorites: The makings of a go-to travel brand

By Phocuswright Research | December 24, 2025

Across airlines, hotels and online travel agencies, value for the money is the dominant factor in brand preference. Read More

News / Online

The top 10 news stories on PhocusWire in 2025

By PhocusWire | December 23, 2025

Revisit the 10 most-read news stories on PhocusWire this year, covering loyalty, AI and more. Read More

From Our Partners / Online

Why personalization in travel is still so hard and where progress is finally happening

By PhocusWire | December 18, 2025

Panelists from American Airlines, Allianz Partners and Sutherland discuss real-world barriers to personalization, from fragmented data and legacy systems to consumer trust, regulatory constraints and... Read More

News / Online

Why travelers are 'defecting' from a preferred airline, hotel or OTA

By Phocuswright Research | December 16, 2025

Wanting to try something new is a top justification for using non-go-to brands within the last year across a variety of travel verticals according to Phocuswright Research. Read More

News / Online

Redefining hospitality with services, AI and more ways to stay

By Abby Crotty | December 15, 2025

Executives from Marriott, Casago and Airbnb discuss strategies and initiatives defining the changing hospitality industry. Read More

News / Technology

How Expedia Group believes AI can improve digital travel marketing

By Morgan Hines | December 12, 2025

AI-supported travel marketing can work—as long as it still has a human touch, according to Rob Torres of Expedia Group. Read More

Event / Online

The Loyalty Advantage: Leveraging Travel Protection to Delight Customers

December 9, 2025

Through compelling case studies ranging from major international assistance and medical repatriation interventions to small but meaningful moments of customer delight, learn practical strategies to... On Demand

News / Distribution

The hotel perspective: OTA's AI partnerships

By Morgan Hines | December 8, 2025

Hospitality industry stakeholders weigh in on hotel distribution: Who is likely to win in an AI era? Read More

News / Online

Beyond points: Rethinking loyalty and brand consistency

By Phocuswright Research | November 21, 2025

Phocuswright sought to better understand the forces behind repeat brand patronage in a study exploring consistency, relationships and programs' influence on booking. Read More

News / Online

Revolut enters payments partnership with Booking.com

By Morgan Hines | November 17, 2025

The payment option is available when paying for Booking.com accommodations, and the companies plan to expand to flights and cars. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: BCD Travel, Cloudbeds, Klook and more...

By PhocusWire | November 14, 2025

Here's our roundup of the people, product and partner news from the global travel industry this week. Read More

News / Technology

AI at sea: How cruise lines are turning generative tech into practical tools

By Marisa Garcia | November 13, 2025

Cruise lines are increasing AI use, exploring marketing automation, guest personalization and data integration. Read More

From Our Partners / Online

What’s next for hospitality? 3 game-changing trends for 2026

By Joerg Schuler - Amadeus Hospitality | November 11, 2025

Three powerful forces—smarter technology, personalization and wellness and the growing influence of local events—are reshaping how hotels operate and connect with guests, and the implications should be... Read More