Digital marketing agency Bigmouthmedia is to help LowcostHolidays and its aggressive expansion plan to reach new markets around Europe.
Lowcost is targeting consumers in Germany, Australia, Spain, Italy and Sweden in the coming months and has hired Bigmouth to run PPC campaigns and formulate an SEO plan for each market.
Coordinated from Bigmouth's UK team but delivered through local offices in each country, campaigns are already up and running in Germany and Sweden.
Meanwhile, LowcostHolidays has enlisted the help of Travelport-owned GTA to bolster its hotel stock ahead of the launch of EasyJet Holidays in the next few months.
In a three-year deal, GTA will supply Lowcost with city hotel inventory for the new EasyJet push into tour operating. GTA says it will provide "tens of thousands" of properties in the two and five-star categories to feature alongside Lowcost's existing beach stock.