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Stay up to date with the latest travel technology news, startup updates, and industry developments from across the global travel ecosystem.

A quick guide to advanced content marketing
News / Technology
A quick guide to advanced content marketing
By PhocusWire | December 1, 2013
MARKETING: If SEO and general content issues for a web brand were the disciplines of the late-2000s, then content marketing has become the buzz phrase for 2013. Yet content marketing is not, as some... Read More
Dubai hotels get fewer 5-star ratings despite jump in hotel reviews
News / Online
Dubai hotels get fewer 5-star ratings despite jump in hotel reviews
By Karthick Prabu | December 1, 2013
While winning the Expo 2020 is a good news for Dubai, things aren't looking very impressive when it comes to Dubai hotel reviews for the year 2013, reveals a study by TrustYou. The study says that... Read More
Corporate Travel Management pays $45 million for stake in Westminster Travel
News / Online
Corporate Travel Management pays $45 million for stake in Westminster Travel
By Karthick Prabu | December 1, 2013
Corporate Travel Management, an Australia-based travel technology provider, has acquired 75.1% of Westminster Travel, Hong Kong-based corporate travel solutions provider. This agreement is for $44.... Read More
Unlocking human potential with technology
News / Technology
Unlocking human potential with technology
By PhocusWire | November 29, 2013
SYSTEMS: Glass, iWatches et al are meant to herald a new phase of how we interact with each other and the world around us. This is fine, in some respects. But there are some that argue that this nex... Read More
Top ten airlines that captured emotions using social media
News / Online
Top ten airlines that captured emotions using social media
By Karthick Prabu | November 29, 2013
Social media is all about doing it the right way, at the right time, with the right messaging. Simpliflying, the aviation marketing company, has announced top ten airlines that addressed a crisis/e... Read More
Black Friday should be bonanza for travel, not only in the US
News / Distribution
Black Friday should be bonanza for travel, not only in the US
By Viewpoints | November 29, 2013
Research shows that many airline passengers are dissatisfied with the value their membership of airline loyalty programmes offers them. So how can loyalty programme managers tap into global seasona... Read More
Aldous Huxley would be proud - the Brave New World of SEO
News / Technology
Aldous Huxley would be proud - the Brave New World of SEO
By PhocusWire | November 29, 2013
MARKETING: Luckily, wiser heads prevail to counteract those (opportunists?) who continually remind marketers that the fine art of SEO is on the way out. It isn't. What is happening to content and us... Read More
[UPDATE] Tigerair Australia tells travellers not to book flights with eDreams
News / Distribution
[UPDATE] Tigerair Australia tells travellers not to book flights with eDreams
By Karthick Prabu | November 29, 2013
Tigerair Australia has gone public with a stern warning to travellers thinking of buying its flights via Spain-based online travel agency eDreams. The carrier says the OTA has been notified on... Read More
Joining the dots between online marketing and offline sales [INFOGRAPHIC]
News / Online
Joining the dots between online marketing and offline sales [INFOGRAPHIC]
By Linda Fox | November 28, 2013
Having a holistic view of marketing in terms of what's working and what's not seems pretty important in today's multi-channel world. Yet a report from call tracking specialist ResponseTap suggests th... Read More
KLM dares to display real-time response schedule to social media queries
News / Online
KLM dares to display real-time response schedule to social media queries
By Karthick Prabu | November 28, 2013
KLM Airlines has taken social media management to a new level by displaying response times for its Facebook and Twitter accounts. Firstly, the airline displays on its Twitter profile page the time... Read More
Get over yourselves - Silicon Valley isn't a meritocracy
News
Get over yourselves - Silicon Valley isn't a meritocracy
By PhocusWire | November 28, 2013
STARTUPS: Outside of music scenes (grunge, etc), Silicon Valley is probably the epitome of the trend bubble. It's successes are rightly celebrated but equally the overwhelming average-ness of many o... Read More
Google Hummingbird update - a quick guide for travel marketers
News / Online
Google Hummingbird update - a quick guide for travel marketers
By Viewpoints | November 28, 2013
The Google Hummingbird update is aimed at promoting "conversational search" by paying more attention to the user intent behind a query whilst processing each word in a sentence or conversation. NB:... Read More
Top five hotel technology trends [INFOGRAPHIC]
News / Technology
Top five hotel technology trends [INFOGRAPHIC]
By Karthick Prabu | November 28, 2013
Technology has become an integral part of hoteliers' life, thanks to the fast adoption of technology among guests. Currently, 68% of same day hotel bookings are made from a smartphone, says eRevMax... Read More
How to boost conversion rates of call-to-action buttons
News / Online
How to boost conversion rates of call-to-action buttons
By PhocusWire | November 28, 2013
MARKETING: Travel sites are inherently littered with so-called call-to-action buttons, not least with the rise of ancillary products entering the booking path flow for airlines and hotels. Vital as... Read More
Travel brands: How to use social media to prevent a break-up with your customers
News / Online
Travel brands: How to use social media to prevent a break-up with your customers
By Viewpoints | November 27, 2013
Most relationships fail because of not "being there" when it matters. The recent viral post about the travails that an Air France passenger had to undergo is just the tip of the iceberg of situations... Read More
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