LAN Airlines, which has existing hotel relationships with Expedia Inc.'shotels.com and Travelport's Octopus Travel, selected Orbitz Worldwide's private-label solution for dynamic packages.
Orbitz Worldwide won the LAN business over Expedia Inc.'s private-label offering, the Expedia Affiliate Network.
"We continue to have a strong online travel agency partnership with Expedia, but were not able to implement our private label with them because they couldn't meet our technical requirements," says LAN spokeswoman Megan Kat, without providing further details.
The Latin America carrier sees the dynamic packages from Orbitz Worldwide as a way to boost LAN's ancillary revenue.
"In addition to offering more choice and value to our customers, this partnership positions LAN Airlines effectively to grow ancillary revenues by facilitating the booking of hotels, car rentals and insurance, all in a single transaction," says Pablo Unis, LAN vice president of North America and the Caribbean.
The dynamic packages aren't in the LAN flight booking path, but are accessible from the LAN homepage by clicking on a "Book Packages to South America now" ad.
LAN brands the private label offering LAN Vacations and on the landing page at the bottom it indicates that the packages are powered by Neat, which was acquired by Cendant in 2003 and eventually transferred to Orbitz.
LAN spokeswoman Kat says the airline also is evaluating adding standalone hotels from Orbitz Worldwide in North America to LAN Vacations.
Orbitz Worldwide's private label business is in its infancy and is dwarfed by Expedia's.
In addition to LAN, Orbitz Worldwide also offers its private-label solution to Delta Air Lines and KLM.