Joobili, the Budapest-based and highly regarded travel startup, won the right to present at the European startup Seedcamp gig in London recently.
But despite being unsuccessful - as this blog post explains - their pitch makes for interesting viewing.
Take note of co-founder Jared Salter's remarks on how to tackle the thorny issue of inspiration versus destination choice for online travel information suppliers.
httpv://www.youtube.com/watch?v=oDtULBUqn_M