Jiepang, one of the biggest check-in based social networks in China, has pointed to how its service is being used by members.
The Foursquare clone in China was launched just two years back and has captured four million users, but is already capturing lots of data illustrating what drives users to check-in on their mobile devices.
Few observations from the infographic:
- Beijing and Shanghai are the hottest places in China, but not a surprise given their population size.
- Most popular check-in spots: cafe and eateries.
- Most bookmarked locations: all are related to travel industry - cafe, restaurants and bars, art galleries and museums
- Three out of five bookmarked cafe spots are in Beijing
- Not a single airport or hotels in China made to the top check-in places, although a hotel "badge" (Renaissance) features as one of the most popular items to collect.
Other popular check-in based social network apps in China:
Diaping (the Yelp of China),
Weibo (the Twitter of China with 368 million registered users as of mid 2012),
Renren (the Facebook of China which secured $740 million in its IPO in 2011) and
Qieke.
[Click here to view the infographic in high-resolution]