A significant narrowing of the gaps between the top three airline websites in Australia, with both Virgin Australia and JetStar increasing their market share.
The pair increased their share of web traffic in the airline category by 1.75% and 2.5% respectively.
Qantas retained its leading position but lost 4% market share over the same period.
Most popular travel websites in Australia for the week ending December 24 2011:
Agency
[table id=2813 /]
Destinations and Accommodation
[table id=2814 /]
Airlines
[table id=2815 /]
Search Terms
[table id=2816 /]
NB: Data courtesy of Experian Hitwise
NB2: Image via Shutterstock.