JetBlue redesigned JetBlue.com and its mobile website, and also introduced an iPhone app -- emphasizing personalization in them all.
JetBlue.com not only has a simplified and clean "look and feel," but it also jumps on the personalization bandwagon by displaying fares from your most recent departure airports and real-time flight updates when your departure time nears.
And, a new Pick Me Up feature for the websites and mobile app enables you to send your itinerary, replete with directions to the airport, to the person retrieving you from your flight.
JetBlue also integrated Akamai technology into the redesign not only to enhance the websites' speed, but also to enhance personalization with a targeting engine based on geo-location, travel history and preferences, the airline says.
And, Jetblue's new iPhone app features a so-called "smart home screen," which provides timely updates about your upcoming flight on the app's home screen.
On the merchandising front, app users can view the DIRECTV schedule and SiriusXM Satellite Radio channel line-up for your upcoming flight.
And, signing into your TrueBlue loyalty program account makes both the websites and mobile app experience more personal, the airline says.
Digital agency Rokkan handled the redesigns and Double Encore served as JetBlue's mobile app developer.