JetBlue has tied its TrueBlue rewards program to airport check-ins via a new Facebook Go Places app, which is based on Facebook Places.
To get in on the promotion, which is slated to end March 1, 2011, Trueblue members register on JetBlue's Facebook page and when they check-in at a JetBlue airport location with their mobile device, they earn 25 TrueBlue points.
When travelers check-in using their mobile phones, they can do so using the Facebook mobile app and they will automatically get the TrueBlue points and badges.
Travelers earn JetBlue badges when they tag a traveling companion.
JetBlue boasts: "Go Places is the first location-based social media application to provide incremental airline rewards points to customers for check-ins exclusively through Facebook Places. Unlike many apps, Go Places will allow JetBlue customers to earn real rewards because it is directly tied to the TrueBlue loyalty program."
JetBlue says Go Places is "the first of many" promotions it plans in 2011 using Facebook Places.
JetBlue's Go Places app is powered by GO, a promotions platform from Brand Networks leveraging Facebook Places.