Never a dull moment in travel guidebook publishing - with the so-called traditional folk (still?) figuring out how to make digital work and a plethora of web startups trying to get traction.
But, perhaps similar to a number of others (OffBeatGuides, etc), Frommer's Remix could be the perfect marriage of old school guide books combined with what is apparently some of the best digital technology out there.
The partnership between Frommer's Travel and HP enabling consumers to build their own travel guides, has seen a number of enhancements since launch almost five months ago.
The service has just been made more personal allowing users to get a peek of their creation via a preview function, personalisation options which start on the front cover, the ability to add events and select restaurants, attractions and nightlife venues.
At launch the service enabled users to build their travel guide with content for more than 35 destinations worldwide, expert advice, reviews and enter itinerary details or integrate them from TripIt.
Once the consumer has built the guide digitally, Frommers puts it all together and a hard copy for $19.99 is despatched.
Further developments in the pipeline include the ability to add more activities such as walking tours, order multiple copies for group trips and perhaps most important, versions optimised for mobile.
Frommer's says paper-based travel guides are the most popular way to carry travel information so the question is whether travellers will be happy to carry a digital guidebook especially with advances in eReaders or will stick to the trusted hard copy.
Ironic, then, despite all this technological progress and prowess, Frommer's parent company John Wiley is actually looking to sell the company to "center on those opportunities that meet strong global demand for high-quality information for professionals and lifelong learning enabled by new technology".