In travel industry, its a proven fact that content matters a lot and it can make or break a traveler's buying decision.
The internet giant Google's purchase of travel guide publisher Frommer's and restaurant review portal Zagat are living examples of content importance in travel industry.
The infographic from RedRocketMedia reveals some interesting fact about content influence in travel industry,
- Holiday pictures are the most shared content on and after vacation
- Half of travelers download these apps before their holiday: Guide books, weather and restaurant
- During holiday, 33% browse the web for trip research
- One-third of travelers would create content if they thought it would benefit their friends/family