SOCIAL: It seems bizarre to some extent that a brand that is intertwined into the daily lives of millions of people and brands is apparently struggling. But Twitter is no longer the New Kid On The Block and faces some significant challenges. Given Google's need to do something else with its huge user base, perhaps adding some Google juice to Twitter is the answer. Read more on The Next Web.
Twitter should be a Google company…
I am far from the first person to propose this. I don’t even like saying it, but the future of my favorite social network – who knew that was a thing you could have? – does not look good if it continues in its current rut.
User growth is sluggish, its executive team is unstable and the idea that iCEO Jack Dorsey can drag it onto the sun-dappled uplands of success is more than likely wishful thinking.
Read more on The Next Web
NB:Twitter image via Shutterstock.