STARTUPS: In some respects with a tech media that is broadly supportive of the startup ecosystem it can be easy to get coverage. But, when some media titles are slightly more sceptical of a business and its likely success, it's vital to build solid relationships and a good understanding with reporters. Read more on Entrepreneur
Public relations is an essential piece of every startup's strategy.
It's crucial for startups to build credibility, gain users, and receive venture capital funding.
Reporter relationships are the key to landing coverage in technology and niche industry publications.
Many startups don't know when, where, or how to kick off a media relations campaign. Many view reporters as unapproachable, untouchable creatures.
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