VisitNorway probably thought it was just creating a bit of fun for visitors to its site, like so many other companies that produce simple (and often rubbish) web games.
But something incredible happened to the tourist board's Holmenkollen ski jump game.
The game, which sees users vie against each other to jump the furthest on the classic winter sports event, went viral - a genuine "viral" hit rather than a game or video that has only just hit the internet and is being plugged as "viral".
The game was promoted on VisitNorway, with links published on the DMO's Facebook page and other social networks - nothing particularly unusual about that.
But, as manager Hans Petter Aalmo now says, the simplicity of the game, coupled with how ridiculously addictive it is, triggered something in the ether to push it beyond expectations.
Not only did "hundreds of thousands" of people play the game, but they shared results with friends on social networks and challenged each other to play again and again.
But then something very interesting happened.
Some players started to capture their winning entries on video and then upload the clips to YouTube. This might seem strange to many, but it inevitably managed to push the game to an even wider audience.
Here is an example:
httpv://www.youtube.com/watch?v=QIf_WV9pVZg
This particular clip currently has close to 50,000 views on YouTube - double the number of views to the VisitNorway YouTube channel.
This enthusiasm for watching an animated clip wasn't a one-off - there are plenty of other clips from other users boasting about their record breaking jumps, many with over 25,000 views.
Speaking at the OpenTravel Alliance event in London this week, Aalmo says such was the popularity of the game that the organisation discovered some enterprising hackers had managed to get into the system and manipulate their scores ("I tried and tried and could never get close to their scores!").
But when asked if such naughty behaviour was frowned upon, given that the game probably also benefited from buzz amongst hackers, Aalmo doges the question initially before saying with wry smile:
"If people want to hack into our game then that's fine."
Incidentally, Rough Guides launched its own Rough Roads web game today.