Flip.to has created an artificial intelligence-led platform that it reckons is the start of "real personalisation at scale" for hotels.
No idea what that means?
Well, the brand advocacy service - which usually incentivises guests to share their upcoming stay with their social networks as soon as they’ve booked a room - has developed a system whereby it uses two forms of machine learning to identify both human attributes (such as gender, age, etc) and characteristics within content to create new marketing messages for a property.
Previously, guest "stories" would be collected and then shared on the Flip.to platform that is integrated within a hotel's website, allowing a property to not only showcase its product but (hopefully) gain some form of legitimacy, it having come via a guest.
Now, using the AI processes, between Vision AI and Faces AI (the two new bits of Flip.to tech), a hotel can see all the content from guests automatically fitted with descriptions and tagged during the curation process, essentially saving the marketing team and effort of a manual process.
CEO Brian Kent says:
"Amazing tech lets us gather real insight on the guest stories we capture.
"What’s different is that for the first time, hotels can apply these insights to deliver content in a way that truly resonates with their future guests."