There is no better complementary combination than guest reviews and social media in travel industry. This alliance has changed the way people travel, and also altered the way brands run their businesses.
Online reputation management provider TrustYou has released an infographic that brings out various implications of reviews in travel industry.
Key pointers are below:
- There are 100+ million reviews in the web, 81% of them are positive
- 92% of travellers trust reviews from their friends
- 49% guests would not book a hotel if it did not have a review
And here is the infographic: