Hotel Jen, part of Shangri-La, is running a quirky campaign focused on things to do after dark in the APAC cities where its hotels are located.
The 'Night Light' campaign from the nine-strong chain collects social data from services such as Instagram and Facebook and plots the places people are talking about on a map.
Hotel guests can filter what they see by typical tourist sites, more local experiences and those that are handpicked by the hotel.
Activities and experiences are added by city folk and some local influencers called "Jensetters".
The campaign's Night Light maps can be seen here (as well as the example below) and hashtags #leaveboringbehind and #NightLight are being used for anyone that wants to follow.