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News / Online

Google Hummingbird update - a quick guide for travel marketers

By Viewpoints | November 28, 2013

The Google Hummingbird update is aimed at promoting "conversational search" by paying more attention to the user intent behind a query whilst processing each word in a sentence or conversation. NB: Read More

News / Online

Beyond the Zero to the Ultimate Moment of Truth in marketing

By PhocusWire | November 18, 2013

MARKETING: Analytics, data and other massively improved techniques have made marketing THE discipline at the heart of travel, with theories such as Google's Zero Moment of Truth hugely important ide Read More

News / Online

Crazy idea - but is THIS finally a way forward for travel innovation?

By Alex Kremer | November 13, 2013

As 2013 comes to a close, we’ve seen another year’s worth of travel startups trying – and in most cases failing – to gain traction. To long-time observers of travel, this is of course not a surpris Read More

News / Online

Moses muses - the Ten Commandments of content marketing

By PhocusWire | November 12, 2013

MARKETING: Content marketing is the buzz phrase on the lips of many a digital specialist (or guru) over the past few years. But, typically for a reasonably youthful discipline, best approaches to ta Read More

News / Online

Follow up: YouTube's tips on video marketing for airlines

By Nick Vivion | November 8, 2013

Here's a quick follow-up from our video marketing article from earlier this week that looked at the ways that airlines are using video to market on YouTube. Especially given the mainstream media su Read More

News / Online

Get a grip - it is not the death of SEO (only free keywords)

By PhocusWire | November 8, 2013

MARKETING: When Google sneezes, digital marketers tend to reach for their handkerchiefs. That's the way the world of SEO works. But whilst "death of SEO" is a catchy phrase to use in the tech media Read More

News / Online

Gatwick Airport has a claim to fame - largest use of Google Indoor Streetview

By Kevin May | November 7, 2013

London's Gatwick Airport has scored a (what will no doubt be a temporary) high number on the PR front after being named as Google's largest implementation of the indoor versions of Maps and Streetview Read More

News / Online

Factoid overload - Sixty things you should know about social media in travel

By Viewpoints | November 7, 2013

Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week. NB: This is a contributed article by Julie McNamee from Webnwords. Social media’s "D Read More

News / Online

Here's how the OTAs are outspending hotel brands on paid search

By Nick Vivion | October 30, 2013

Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of $67,250 per day. And that's jus Read More

News / Online

A rough guide to the Circle of Trust with hotels and social media

By Viewpoints | October 30, 2013

If asked to define your "Circle of Trust" you would likely come back with a select handful of your closest combination of family and friends. People who you probably consider your confidants. If yo Read More

News / Technology

Deep dive into travel research activity by online and offline bookers

By Kevin May | October 29, 2013

Google has been very busy of late with its travel research. After last week's plea for simplicity, mobile and personalisation comes a major look at booking patterns. The data (and subsequent interp Read More

News / Technology

A map of the world's favorite websites highlights the raging battle for Number One

By Nick Vivion | October 22, 2013

Short and sweet, the graphic below shows which website is the most popular in every country, as measured by Alexa. The world's favorite websites are not all that surprising, but they do show how th Read More

News / Technology

Major shifts at Google shine a curious light on the future of SEO

By PhocusWire | October 22, 2013

MARKETING: You have to love search engine optimisation - it keeps brands on their toes, ensures marketing remains a dynamic discipline, and can also flatten the playing field between the big and the Read More

News / Technology

Google urges travel brands to make it simple, personal and mobile

By Kevin May | October 21, 2013

Google has released the findings of a hefty travel study this week - the results of which are being plugged with a plea to the industry to up its game with consumers on the web. The results range f Read More

News / Distribution

What travellers want from Google Hotel Finder

By Viewpoints | October 9, 2013

A few weeks ago we invited users to participate in a small study on Google Hotel Finder usability. NB: This is a viewpoint from Nicholas Ward, president at Koddi. We gave the users - each from t Read More

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