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Factoid overload - Sixty things you should know about social media in travel

By Viewpoints | November 7, 2013

Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week. NB: This is a contributed article by Julie McNamee from Webnwords. Social media’s "D Read More

News / Online

Here's how the OTAs are outspending hotel brands on paid search

By Nick Vivion | October 30, 2013

Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of $67,250 per day. And that's jus Read More

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A rough guide to the Circle of Trust with hotels and social media

By Viewpoints | October 30, 2013

If asked to define your "Circle of Trust" you would likely come back with a select handful of your closest combination of family and friends. People who you probably consider your confidants. If yo Read More

News / Technology

Deep dive into travel research activity by online and offline bookers

By Kevin May | October 29, 2013

Google has been very busy of late with its travel research. After last week's plea for simplicity, mobile and personalisation comes a major look at booking patterns. The data (and subsequent interp Read More

News / Technology

A map of the world's favorite websites highlights the raging battle for Number One

By Nick Vivion | October 22, 2013

Short and sweet, the graphic below shows which website is the most popular in every country, as measured by Alexa. The world's favorite websites are not all that surprising, but they do show how th Read More

News / Technology

Major shifts at Google shine a curious light on the future of SEO

By PhocusWire | October 22, 2013

MARKETING: You have to love search engine optimisation - it keeps brands on their toes, ensures marketing remains a dynamic discipline, and can also flatten the playing field between the big and the Read More

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Google urges travel brands to make it simple, personal and mobile

By Kevin May | October 21, 2013

Google has released the findings of a hefty travel study this week - the results of which are being plugged with a plea to the industry to up its game with consumers on the web. The results range f Read More

News / Distribution

What travellers want from Google Hotel Finder

By Viewpoints | October 9, 2013

A few weeks ago we invited users to participate in a small study on Google Hotel Finder usability. NB: This is a viewpoint from Nicholas Ward, president at Koddi. We gave the users - each from t Read More

News / Technology

Google's Schmidt on enterprise software disruption [VIDEO]

By Sean O'Neil | October 8, 2013

[video_popup width="805" height="454" video_link="http://www.youtube.com/embed/LFS3cKY1ge4" video_image_link="https://www.tnooz.com/wp-content/uploads/2013/10/enterprise-google.jpg"] Google's execu Read More

News / Technology

Has Big Data made us less concerned about privacy?

By PhocusWire | October 8, 2013

Watching the legal system deal with the internet is like watching somebody trying to drive a car by looking only in the rear-view mirror. Read More

News / Distribution

Google gains EU thumbs up to latest search proposals

By Linda Fox | October 2, 2013

Google could be nearer a resolution of some of its EU antitrust wranglings as its latest proposals have been met favourably by the European Commission. In a speech to the European Parliament yester Read More

News / Distribution

In travel marketing it's all about optimising for search and last clicks

By Viewpoints | September 27, 2013

Without getting too deep into the problem of attribution, I want to put something out there for consideration... NB: This is a viewpoint from Nicholas Ward, president at Koddi Your attribution m Read More

News / Online

Why the most prolific travel bloggers need to refocus

By Viewpoints | September 26, 2013

While the "digital nomad" dream still holds a profound appeal for young travellers, the top echelon of travel bloggers have done more than anyone to dispel the fantasy of a carefree life in exotic pla Read More

News / Online

Survey reveals half of users do not trust travel review websites

By Karthick Prabu | September 23, 2013

Content is STILL proving to be the king. About 60% of review website users pay more attention to customer comments rather than to the numerical or star ratings reviewers provided. But there is a fl Read More

News / Online

Hoteliers: wake up - something from Google for free

By Viewpoints | September 19, 2013

NB: This is a viewpoint from Pedro Colaco, president and CEO of GuestCentric. The vast majority of hoteliers agrees that even though daily duties comprise a diversity of tasks, your ultimate goal i Read More

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