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Another piece in the jigsaw - Google eyes tours and activities

By Kevin May | December 6, 2013

Google is exploring how it might integrate attractions, tours and activities at a deeper level into search and other products, along similar lines to its push into hotels. Tnooz understands a numbe Read More

News / Technology

How to take advantage of multi-location local search

By PhocusWire | December 5, 2013

MARKETING: Search marketing was a relatively complicated discipline even before Google (and its ilk) introduced such services as Local and Maps. Now businesses, especially those on the ground and ca Read More

News / Online

Google creates a Cyber Monday for travel brands in India

By Karthick Prabu | December 4, 2013

After venturing into non-core domains like driver-less cars and technology enabled glasses, now Google has ventured into the online deals business in India. Google's Great Online Shopping Festival Read More

News / Technology

What can we learn from the mobile app graveyard?

By PhocusWire | December 3, 2013

DEVICES: Take a look at the app charts on sites such as Appnostic and it quickly becomes clear that many travel apps have such low retention or download rates that many must be wondering "why bother Read More

News / Technology

Marketers: Latest stats show Apple continuing to dominate mobile advertising impressions

By Nick Vivion | December 3, 2013

Apple continues to dominate the mobile advertising space, according to mobile advertising sales platform AdFonic's third quarter statistics. This growth in share is significant, especially given in Read More

News

Bringing the offline travel agency to the web (through acquisitions)

By Viewpoints | December 2, 2013

Online travel has grown up. It’s now a mainstream market, with UK consumers alone making 3.2 million searches for travel in May 2013. NB: This is an analysis from Peter Panteli, commercial director Read More

News / Technology

A quick guide to advanced content marketing

By PhocusWire | December 1, 2013

MARKETING: If SEO and general content issues for a web brand were the disciplines of the late-2000s, then content marketing has become the buzz phrase for 2013. Yet content marketing is not, as some Read More

News / Technology

Aldous Huxley would be proud - the Brave New World of SEO

By PhocusWire | November 29, 2013

MARKETING: Luckily, wiser heads prevail to counteract those (opportunists?) who continually remind marketers that the fine art of SEO is on the way out. It isn't. What is happening to content and us Read More

News / Online

Google Hummingbird update - a quick guide for travel marketers

By Viewpoints | November 28, 2013

The Google Hummingbird update is aimed at promoting "conversational search" by paying more attention to the user intent behind a query whilst processing each word in a sentence or conversation. NB: Read More

News / Online

Beyond the Zero to the Ultimate Moment of Truth in marketing

By PhocusWire | November 18, 2013

MARKETING: Analytics, data and other massively improved techniques have made marketing THE discipline at the heart of travel, with theories such as Google's Zero Moment of Truth hugely important ide Read More

News / Online

Crazy idea - but is THIS finally a way forward for travel innovation?

By Alex Kremer | November 13, 2013

As 2013 comes to a close, we’ve seen another year’s worth of travel startups trying – and in most cases failing – to gain traction. To long-time observers of travel, this is of course not a surpris Read More

News / Online

Moses muses - the Ten Commandments of content marketing

By PhocusWire | November 12, 2013

MARKETING: Content marketing is the buzz phrase on the lips of many a digital specialist (or guru) over the past few years. But, typically for a reasonably youthful discipline, best approaches to ta Read More

News / Online

Follow up: YouTube's tips on video marketing for airlines

By Nick Vivion | November 8, 2013

Here's a quick follow-up from our video marketing article from earlier this week that looked at the ways that airlines are using video to market on YouTube. Especially given the mainstream media su Read More

News / Online

Get a grip - it is not the death of SEO (only free keywords)

By PhocusWire | November 8, 2013

MARKETING: When Google sneezes, digital marketers tend to reach for their handkerchiefs. That's the way the world of SEO works. But whilst "death of SEO" is a catchy phrase to use in the tech media Read More

News / Online

Gatwick Airport has a claim to fame - largest use of Google Indoor Streetview

By Kevin May | November 7, 2013

London's Gatwick Airport has scored a (what will no doubt be a temporary) high number on the PR front after being named as Google's largest implementation of the indoor versions of Maps and Streetview Read More

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