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How technology has replaced truth, trust and integrity

By Timothy O'Neil-Dunne | September 9, 2014

This is a piece I have wanted to write for a long time, not least because I have always been worried about trust and integrity online. The commercial side of media and the distribution of content h Read More

News / Technology

Get your heads around marketing and ecommerce trends (as uncovered in search volumes)

By Viewpoints | September 9, 2014

At the beginning of 2014, we rounded up some trends and predictions for the year in digital marketing and ecommerce. I thought I’d dip back in and take a look at some of the most incipient trends w Read More

News / Online

HTTPS might give your site a boost but may not be all it's cracked up to be

By PhocusWire | August 28, 2014

MARKETING: Website owners are being encouraged to make the switch to HTTPS with Google announcing a 'slight' ranking boost. However, it seems that some businesses have seen a drop in AdSense revenue Read More

News / Online

Questions for travel marketers to ask before choosing an SEO partner

By Viewpoints | August 26, 2014

Search engine optimization (SEO) is one of the most effective digital marketing tools available to hotels and other tourism related businesses looking to increase web traffic and sales. In 2013, 68 pe Read More

News / Technology

TripIt gets Tales & Tours, Saudia selects MTT for mobile apps, and more...

By PhocusWire | August 22, 2014

This is a roundup of product news and announcements for travel DEVICES in tourism and hospitality for August 2014. Friday 22 August 2014: Tales & Tours integrates TripIt Digital guide spe Read More

News / Technology

One in eight bookings at smaller hotels are made on mobile devices

By Viewpoints | August 21, 2014

The massive shift from desktop to mobile and tablet devices continues its rigorous pace, and the change is not limited to the major global hotel companies. NB: This is a viewpoint by Max Starkov, C Read More

News / Online

Google tests new hotel search, pushes Hotel Price Ads to second click

By Nick Vivion | August 20, 2014

Google has been testing an evolved hotel search layout, leaning more on its mobile layout for hotel search on the original desktop search page. Instead of a carousel, there are a few ads, and then Read More

News

What happens when three teenagers (and a 20 year old they just met) try a travel hackathon

By Viewpoints | August 18, 2014

Some things happen just by chance or good fortune. NB: This is an analysis from Dylan Macalinao, a developer who participated in the Reinvent Travel hackathon. Our team composed of four students Read More

News / Online

Google acquires Jetpac city guide team

By Kevin May | August 15, 2014

Travel acqui-hire time for Google as it brings on-board the folk behind visual travel guide Jetpac. Not many details from the Google end of the deal, except to say an agreement with Jetpac has been Read More

News / Distribution

Behold, a CPC attribution model for hotels using Google, TripAdvisor, Facebook and metas

By Kevin May | August 8, 2014

The value of each click on CPC campaigns isn't necessarily the value that you are paying. Some clicks are worth more than others yet that's not how the budget is allocated. I haven't seen any compl Read More

News / Technology

Seven critical elements for a successful hotel website (which often get forgotten)

By Viewpoints | August 7, 2014

Hotels have priorities when it comes to maintaining their websites - but there are many, less obvious tactics they should all doing as well. NB: This is an analysis by Kelsey Nupnau, interactive ma Read More

News / Online

Dear Google, I am writing an open letter from the search wilderness

By Viewpoints | August 5, 2014

Dear members of the Google Search team, its VPs, board members, advisors, shareholders and anyone with a couple of minutes to spare. I write this letter in the forlorn hope that somebody within the Read More

News / Technology

The rise of mobile ad spending in the travel industry

By Viewpoints | July 31, 2014

A sea of change is coming to the digital ad spend landscape in the travel industry. NB: This article is written by Mary Russell, a copywriter at PhoCusWright. Desktop spend on the decline Whi Read More

News / Technology

What Facebook and Google can do to break out of their own monopolies

By PhocusWire | July 30, 2014

MARKETING: The dominance that Google and Facebook have over search marketing and social media respectively is, on the one hand, a prime example of two companies executing their core principles to ma Read More

News / Technology

HomeAway refreshes its mobile app for owners, LAN and TAM get apps, and more

By PhocusWire | July 29, 2014

This is a roundup of product news and announcements for travel DEVICES in tourism and hospitality for July 2014. Thursday 31 July 2014: HomeAway refreshes its mobile app for owners In the up Read More

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