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News / Online

Zero patience, zero wait: the reality of online travel shopping

By Viewpoints | July 29, 2014

Gone in half the blink of an eye. Online travel shoppers, that is. NB: This is an analysis by Manav Mital, CEO and founder of Instart Logic. Visitors are less likely to return to a site that is Read More

News / Technology

Google Maps to offer Explore functionality in direct competition for local discovery

By Nick Vivion | July 24, 2014

The travel space has long been in search of a winner in the local discovery space, especially as the smartphone fuels more local and contextual interest. Apps like Foursquare are evolving to focus Read More

Webinars / Distribution

WEBINAR VIDEO - Understanding hotel metasearch marketing and measuring its ROI

By Kevin May | July 22, 2014

Digital marketing and measuring ROI don't always go hand in hand, but that's changing for the hospitality industry. The emergence of metasearch channels like Google Hotel Price Ads has enabled the Read More

News / Online

Free for a while - Streetview guides by OTAs in prime spot on Google Maps

By Kevin May | July 21, 2014

Hotels have been recording Google Streetview walk-throughs for a while now - it makes marketing sense as a cool showcase of a property. It's not a cheap exercise, inevitably - hotels have to work w Read More

News / Distribution

Metasurge: How to navigate the growth in metasearch for hotel brands

By Nick Vivion | July 18, 2014

L2 Thinktank has applied its marketing intelligence brain to metasearch, coming up with an overview of the state of metasearch. The focus is on how hotel brands can leverage metasearch to enjoy an adv Read More

News / Technology

What is behind the trend by brands to split mobile apps

By PhocusWire | July 16, 2014

DEVICES: The evolution of mobile travel has seen a variety of strategies emerge - from evaluating whether to go first with a mobile website or mobile app when targeting users, to which platform to b Read More

News / Online

Hackers can destroy a business on Google Maps

By PhocusWire | July 9, 2014

MARKETING: Every now and again you hear of a tale of woe which illustrates the vulnerability that many companies face when it comes so-called open web and the efforts of some smart hackers. Small tr Read More

News / Technology

Fireside chat with the Google co-founders

By PhocusWire | July 8, 2014

SYSTEMS: Google is so intertwined in the digital lives of consumers and the industry that when the two men that started it all sit down to opine about a variety of issues it's usually worth tuning i Read More

News / Online

Smarty pants meet Smarty Pins, the new travel game from Google

By Nick Vivion | July 2, 2014

"Putting trivia on the map" is the tagline from the new travel trivia game from the Google team. The game places trivia questions within the context of a map, which creates an engaging place-specific Read More

News / Distribution

In an evil world, great travel content is THE essential weapon

By Pamela Whitby | July 2, 2014

When it comes to the big search debate, two clichés seem to apply - you get what you pay for and if you put in the effort you will reap the rewards. Still, whether you are shelling out or relying o Read More

News / Online

Why the travel industry needs the web to remain open and neutral

By Viewpoints | July 1, 2014

I have a dream of a perfect, utopian internet. But regulators have other ideas. Here in the US, for example, the Federal Communications Commission is proposing rules which will allow Internet Servi Read More

News

How to go fishing in the Big Data lake of travel

By Pamela Whitby | June 27, 2014

If you are chief technology officer of one of the world biggest travel technology companies, you have to be a man on a mission. Edmond Mesrobian, CTO at Expedia Inc, is one such man, tasked as he i Read More

News / Technology

HotelTonight claims industry first with mobile check-in and key-less entry

By Kevin May | June 25, 2014

Bragging rights it seems to HotelTonight with an update to its mobile app to include mobile check-in for hotels and the ability to enter rooms without a key. The same-day mobile hotel booking claim Read More

News / Technology

TravelByDrone needs no explanation - view the world from user generated drone videos

By Kevin May | June 25, 2014

Going back a few years there were countless travel sites that fed in content to Google Maps from third parties. Championed by the likes of the Google Maps Mania blog for many years, integrating con Read More

News / Technology

Flyover City Tours on iPhone create a drone-like destination guide

By Kevin May | June 23, 2014

Apple is testing all sorts of new features for the latest iteration of its operating system for iPhone and iPad. Some of the new additions to the platform were unveiled at the WWDC 2014 event earli Read More

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