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News / Distribution

The race to the bottom in travel (where we all lose out)

By Viewpoints | May 4, 2015

Many of us in travel are utilising new marketing techniques and new technology brings opportunities to grow businesses. But fast and loose practices can end up being a zero-sum game, annoying consu Read More

News / Technology

Grasp the Google search change as a chance to clean up your mobile act

By Viewpoints | April 30, 2015

Google's latest update is no cause for alarm but rather an opportunity to get your mobile strategy in order. Every time Google issues an update, hotel marketing agencies have a field day writing ar Read More

News / Distribution

Hotel pricing mechanisms need a direct approach

By Pamela Whitby | April 22, 2015

Hoteliers have been telling us for years that the public needs to be better educated about what rates really stand for. NB: This is an analysis by Pamela Whitby, editor at EyeForTravel. That’s e Read More

News / Technology

Time to mobilise (not panic!) as Google makes search changes

By Linda Fox | April 21, 2015

Another day, another Google algorithm change and this time it's about mobile search and mobile friendliness. Many are calling it "mobilegeddon" or "mopocalpyse", but the idea of a sort of "spring c Read More

News / Technology

Really, mobile is the travel destination

By Viewpoints | April 20, 2015

“On and shortly after April 21, 2015, a lot of people in e-commerce and SEO at travel companies are going to get fired." This is how Susan Black, Co-Founder of Black & Wright, got the attention Read More

News / Online

Google defence against regulator exposes weak performance of its travel products

By Kevin May | April 16, 2015

Google may have mounted a robust defence of its search practices, but at the same time showed how far it has to go with its travel products. The European Union put forward a so-called "statement of Read More

News / Technology

Booking.com and TripAdvisor reviews appear on Apple Maps

By Kevin May | April 7, 2015

Yelp has lost its exclusivity on providing reviews for hotel properties on Apple Maps. Entering the fray now will also be reviews from Booking.com and TripAdvisor. No official announcement has b Read More

News / Technology

Finnair makes multi-million wifi investment, APH creates BYOD guide, Estonian Air enables wifi, and more...

By PhocusWire | March 26, 2015

This is a roundup of product news and announcements for travel DEVICES in tourism and hospitality for March 2015. Thursday 26 March 2015: Finnair invests in wifi Finnair plans to bring wifi Read More

News / Online

Amazon adds West End theatre tix, Wayn boosts South Africa, Eurostar goes Dutch, and more...

By PhocusWire | March 25, 2015

This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for March 2015. Wednesday 25 March: Amazon Local UK has begun to sell tickets to West End thea Read More

News / Online

Why visual content can damage a travel brand

By Viewpoints | March 24, 2015

Even beyond the debate over distribution, as a hotelier, marketing your property to consumers is essential. And one of the best ways to show off a hotel is with visual content. NB: This is an an Read More

News / Online

Google played hardball with TripAdvisor and Yelp, says leaked FTC report

By Sean O'Neil | March 19, 2015

A report on Google's search practices by the US Federal Trade Commission's bureau of competition has been accidentally obtained by the Wall Street Journal. The report supports antitrust claims made Read More

News / Distribution

Project Loon successfully uses wind patterns to move Internet across continents

By Nick Vivion | March 19, 2015

Project Loon has successfully managed to surf wind patterns in order to carry Internet from New Zealand to South American to Australia, says the team's latest update on Google+. This is the first time Read More

News / Technology

Will voice-activated flight search finally catch on?

By Nick Vivion | March 17, 2015

The latest foray of a travel brand into voice-activated search is called Opal. This time its OTA OneTravel stepping up to the microphone with its own personal voice assistant for its Android app. A Read More

News / Technology

How to protect yourself from joining the plague of forgotten travel apps

By Nick Vivion | March 17, 2015

Forgotten travel apps are a blot on the landscape of the travel and holiday sectors, according to new Ipsos UK research. The research included a survey of 400 users online in each of three vertical Read More

News / Technology

Google to rank brands with Android apps higher in mobile searches

By Nick Vivion | March 3, 2015

Developers, pay attention: Google has changed its ranking algorithm for mobile searches and will prioritize results for those brands with Android apps installed on the searcher's phone. The announc Read More

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