In one fell swoop, getaroom.com figured out a way to increase viewership of its commercials, boost its Facebook fan base, increase interaction with consumers, bump up traffic on its blog and plug a hotel partner.
getaroom.com, which features unpublished rates over the phone for hotel stays which often are cheaper than its online rates, is running a video contest for its Facebook fans.
Ever the deal-maker, getaroom.com is asking Facebook fans to create videos to inspire the next getaroom.com commercial, and the grand prize is a two-night hotel stay -- worth a mere $300 -- at the Royal Plaza Hotel in Orlando, Fla.
Here are the contest rules.
The winning video will be posted on the getaroom.com blog and will serve as "inspiration" for the company's next video, getaroom.com says.
The contest may also be inspiration for other social-media marketers.