Sponsored by Cendyn.
To fulfill the potential, group sales and catering teams need to be aware of the many moving parts. The various internal and external influences - such as demand and supply, customer preferences, operating costs, competitive landscape - have aligned with
each other and now have a resonance in unison as well as isolation.
Increasingly, technology is there to help hotels address these influences and data is at the heart of many decision-making processes. But as most hoteliers realize, data-driven decisions still require humans, on property, to deliver what has been promised.
From the meeting planner’s ability to ensure that the buffet can cater to vegans, to the housekeeping department being made aware that Room 456 has booked a late check-out—the hotel experience will ultimately be judged by what happens on-property, in
the real world.
The layers of complexity which have emerged over the past decade, if not the past twelve months, are inspiring hoteliers to think differently about every aspect of their business. Group sales and catering is being transformed by technology and by the
role it plays in the everyday personal and professional lives of the planners, attendees, corporate buyers, IT partners and the front-desk staff.
In this report, we will look at how group sales and catering has become a significant revenue generator and profit center for hotels, how consumer-facing concepts such as “telling the story” and “personalization” are changing the game and how technology
is helping to tame the complexity it was partly responsible for creating.
Sponsored by Cendyn.