Two-year old FoundersCard is a vamped-up rewards card aimed specifically at entrepreneurs.
Most of its juiciest perks are travel-related, such as 10% discounts off elite status on Lufthansa and Virgin Atlantic, and discounts off of bookings made through app Hotel Tonight.
TechCrunch reports that the company has 7,500 members -- up from 5,000 last autumn -- in many cities worldwide.
Membership officially costs $495 a year. But most customers pay less than that, such as $295 a year if they're invited by another member or even lower rates if they joined earlier. Discounts can be found by using one of the discount codes floating around online.
FoundersCard competes with established programs like American Express Membership Rewards or Red Butler.
To stand out, the company offers networking events that it says it limits to founders, so far mostly in San Francisco and New York City.
The value of programs like these is subjective. That said, the typical entrepreneurs who is bootstrapping, pre-exit, or living outside of the US probably won't find the benefits worth the price because many of the benefits are for mostly US luxury products, lodging and services.
Heavy travelers to New York and San Francisco may, however, find the hotel and airline discounts valuable. Recently, a room at the Cooper Square Hotel in New York went for $120 a night via the card, well below the typical $300-a-night rate.
It's tempting to speculate if Mixergy, Hacker News, or another travel tech news site will launch a similar loyalty card and run comparable private events adjacent to conferences.
What do you think? Is FoundersCard worth it? These things are subjective, but any comments you might post will help other readers decide if the card is worth the price.