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Increasing your social media following is easy - right?

By PhocusWire | November 12, 2013

SOCIAL: Let's face it, there are many ways to "game" the system and attract followers or fans (or whatever term other social networks use) to a brand. But actually making good use of them is another Read More

News / Technology

Travel guide apps have work to do as consumers rarely use them

By Kevin May | November 11, 2013

For all the promotion, PR in the mainstream media and buzz on social media, it appears travel guide applications on devices are not resonating so much with travellers. British Airways tested the pu Read More

News / Online

Factoid overload - Sixty things you should know about social media in travel

By Viewpoints | November 7, 2013

Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week. NB: This is a contributed article by Julie McNamee from Webnwords. Social media’s "D Read More

News / Technology

What to do when your social media accounts are hacked

By PhocusWire | November 1, 2013

SOCIAL: Companies have to face the reality that sometimes there are hackers out there who just smarter than you are. Travel brands are no strangers to finding their social media channels hijacked or Read More

News

Air France in social media storm, defends itself against hints of racism

By Kevin May | October 30, 2013

What started out as a disgruntled passenger with a legitimate complaint about Air France has taken a serious turn after an open letter to its CEO went "viral" on social media this week. Jay Shah, a Read More

News / Online

New mobile marketing channel: What do Instagram ads mean for travel brands?

By Nick Vivion | October 28, 2013

Facebook's Instagram announced the rollout of advertising on the platform last week. The announcement was made using a sample advertisement, placed directly in users' feeds, which explained the new Read More

News / Distribution

Social media refuseniks in the office? Six ways to get staff involved

By PhocusWire | October 28, 2013

SOCIAL: For many companies, social media is the preserve of the marketing and customer service departments, and sometimes the odd C-level exec might chime in. But there are others that actively enco Read More

News / Technology

Stop thinking of mobile as a separate channel - it affects your performance

By Viewpoints | October 25, 2013

A question that we are repeatedly asked by clients, new to performance marketing, is: "Should we build a mobile strategy within our affiliate plans?". The answer is always the same. Absolutely. Read More

News

What is the impact of social media before, during and after a hotel stay?

By Kevin May | October 24, 2013

One of the mantras being heralded at the WebInTravel conference in Singapore this week is the idea of the "Five Ps" - taking the long-held four principles of marketing from the 1960s and adding "peopl Read More

News / Online

How a hotel chain made $2 million using social media

By Kevin May | October 24, 2013

One of the most common questions about social media in the travel industry often includes those rather awkward letters that make some gurus splutter into their cappuccinos: "R", "O" and "I". Yes, w Read More

News / Online

The true next generation traveler leaves Facebook, turns to Twitter, Instagram

By Nick Vivion | October 23, 2013

The next generation traveler is always a topic of great interest in the travel industry (see here and here). And the latest stats coming from the United States are intriguing: teens are turning away f Read More

News / Technology

A map of the world's favorite websites highlights the raging battle for Number One

By Nick Vivion | October 22, 2013

Short and sweet, the graphic below shows which website is the most popular in every country, as measured by Alexa. The world's favorite websites are not all that surprising, but they do show how th Read More

News / Technology

Has Big Data made us less concerned about privacy?

By PhocusWire | October 8, 2013

Watching the legal system deal with the internet is like watching somebody trying to drive a car by looking only in the rear-view mirror. Read More

News / Online

Using science to get the most out of Twitter and Facebook

By PhocusWire | October 3, 2013

Since social media is still relatively new, a lot of the research available to people is very conflicting when it comes to understanding Facebook and Twitter. Read More

News / Online

What the airline industry needs to know about social loyalty

By Viewpoints | October 1, 2013

Are airlines getting it right when trying to identify the perfect loyal customer? What are the airlines missing in their loyalty programs? Should they get more social? NB: This is a viewpoint from Read More

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