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News / Online

A brief guide to managing and protecting the digital assets of a hotel

By Viewpoints | August 4, 2014

One of the most crucial aspects of running a hotel or a lodging business is asset management. The same efforts and energy should be used when it comes to your hotel’s digital assets. NB: This is Read More

News / Technology

What Facebook and Google can do to break out of their own monopolies

By PhocusWire | July 30, 2014

MARKETING: The dominance that Google and Facebook have over search marketing and social media respectively is, on the one hand, a prime example of two companies executing their core principles to ma Read More

News / Technology

Google Maps to offer Explore functionality in direct competition for local discovery

By Nick Vivion | July 24, 2014

The travel space has long been in search of a winner in the local discovery space, especially as the smartphone fuels more local and contextual interest. Apps like Foursquare are evolving to focus Read More

News / Online

Social sharing and logins: Who's winning user engagement on social media?

By Nick Vivion | July 22, 2014

Engagement is the currency that drives transactions - this applies especially to social networks, where keeping attention is challenging-yet-essential for successful social media marketing. Two way Read More

News / Online

Marketing watch: Viral videos capture spend and Facebook ads across devices

By Nick Vivion | July 21, 2014

Viral video spend is set to increase and Facebook will soon track users across devices to deliver a seamless ad experience. Advertisers spending more on viral videos TalentPartners released the Read More

News / Online

Hard Rock, JetBlue, and Texas Tourism tap Olapic to filter the Instagram firehose

By Sean O'Neil | July 17, 2014

Users of Instagram, the image-sharing platform, have tagged 14 million photos with the #vacation hashtag -- a number that's grown by 4 million since the start of the year, according to digital service Read More

News / Online

Yes or no - has social media turned out to be a waste of time?

By PhocusWire | July 16, 2014

SOCIAL: Despite the constant presence of social media in the lives of millions of consumers, some businesses still question its relevance for brands against other forms of marketing, such as offline Read More

News / Online

TripAdvisor lets users post reviews direct from hotel Facebook pages

By Kevin May | July 15, 2014

TripAdvisor wants to make it easier for hotels and other services to get reviews, with a major upgrade to its Facebook widget. The system was originally launched in December 2012 as module which co Read More

News / Online

Everything you need to know about content marketing for hotels

By Viewpoints | July 15, 2014

The hospitality industry remains extremely competitive, especially since OTAs have managed to capture the lion’s share of web traffic. To establish and maintain a competitive advantage in this comp Read More

News / Online

Updated analytics and advertising options on Twitter and Facebook

By Nick Vivion | July 14, 2014

The past few days saw two significant updates for advertisers from Twitter and Facebook, which are relevant to all social media marketers. Twitter analytics vastly improved Twitter continues to Read More

News / Online

Wake up, Western hotels: Chinese travellers prefer Weibo and WeChat to Twitter and WhatsApp

By Karthick Prabu | July 4, 2014

With the Chinese expected to soon become the largest outbound tourist market on the planet, you would expect grateful recipients in the West to be gearing up for the influx? Sadly not. Whilst a Read More

News / Online

TripAdvisor to let hotels chat directly with travellers before a trip via Q&A system

By Kevin May | June 18, 2014

TripAdvisor is testing a new service so that hotels can take queries about a property from potential guests before they travel. The Questions & Answers system will be available on a hotel's mai Read More

News

Germany crushes the US when it comes to radical innovation in technology

By PhocusWire | May 28, 2014

SYSTEMS: In the slightly blinkered world of the popular tech press, if you've invented Twitter or Google or Facebook then you're one click away from a Nobel Prize. Except in the real world of techno Read More

News / Online

A scientific look at how viral marketing works

By PhocusWire | May 27, 2014

MARKETING: PRs are forever saying a new campaign is expected to "go viral" (when it fact it will rarely hit the heady heights of a organically produced clip or image) - but there are some techniques Read More

News / Online

Are travel brands taking advantage of the selfie phenomenon?

By Kevin May | May 19, 2014

[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=VTlXttQL_Yk" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/05/lion-selfie.jpg"] It is difficult t Read More

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