MARKETING: PRs are forever saying a new campaign is expected to "go viral" (when it fact it will rarely hit the heady heights of a organically produced clip or image) - but there are some techniques by experienced marketers which often kick-start some activity. But what do those with a bit of training into human psychology think? Read more on Entrepreneur.
In defining viral marketing, many creative descriptions have been put forward.
At its core, viral marketing is simply the "spread of an idea" that helps market your business or cause. It's putting material out there that by its very nature attracts attention and discussion.
Perhaps the most objective way to look at the practice of viral marketing is to examine the research of some highly intelligent folks who have dedicated years to deciphering the common elements of viral content.
Read more on Entrepreneur
NB: Viral marketing image via Shutterstock.