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Pigs in paradise: Expedia reveals most successful Facebook campaign

By Nick Vivion | May 14, 2014

Expedia Media Solutions has gone to the pigs: the swimming pigs, that is. The media solutions arm used a primed-for-viral clip of pigs swimming in the blue-hued waters of the Bahamian paradise isla Read More

News / Technology

Why that Look Up viral clip is sentimental nonsense

By PhocusWire | May 9, 2014

SOCIAL: Forgetting the irony that an Ordinary Person has used YouTube to tell gazillions of people that they should stop using social media and their phone 24/7, Look Up raises some interesting poin Read More

News / Online

Damning - social media accounts for just 1% of first moments of a travel purchase

By Kevin May | May 6, 2014

Most travel marketers would acknowledge that search (still) plays a massively important role in bringing consumers into the so-called purchase funnel. The evidence is overwhelming. Marketing ana Read More

News / Technology

What's next in social: Travel tidbits from Facebook's f8 conference

By Nick Vivion | May 2, 2014

As expected, Facebook had a slew of announcements of f8, many of which impact those in travel using the social media platform as a marketing tool - so pretty much everyone. Here are some of the more p Read More

News / Online

GoCarShare crowdfunds a ride-sharing app, and more social news for May 2014

By PhocusWire | May 2, 2014

This is a roundup of product news and announcements for travel SOCIAL in tourism and hospitality for May 2014... 2 May GoCarShare crowdfunds an app Sharing economy platform GoCarShare is hal Read More

News / Online

Better to give than receive... when it comes to Big Data in travel

By Viewpoints | May 1, 2014

The Big Data in Travel panel that Tnooz ran at the New York Travel Festival was a huge hit because it was one where the audience laughed at what was being discussed. Big Data is not all tech and ma Read More

News

TripAdvisor beta tests Just for You personalized hotel recommendations

By Sean O'Neil | May 1, 2014

It's no secret that user-review giant TripAdvisor has been beta-testing a "Just for You" service to customize its hotel search results with personalization input from the user. But the details have Read More

News / Online

Big Data not just to find out about consumers but give them control [VIDEO]

By Linda Fox | April 29, 2014

No travel conference is complete without a discussion on (Big) data - how to access it, what it means and what to use it for, as the obsession with personalisation grows. And, last year's study fro Read More

News / Technology

Using mobile to get personal (and sell more) in travel

By Kevin May | April 29, 2014

Anyone who still doubts the impact of mobile on the travel sector clearly needs their head testing - that's pretty obvious. But equally the industry has also realised that providing apps and mobil Read More

News / Online

Women are embracing solo travel thanks, in part, to social media, says poll

By Sean O'Neil | April 29, 2014

Young women are vacationing alone more frequently, according to a new poll, which also finds that social media helps to provide a sense of comfort and companionship during solo travel. The survey, Read More

News / Technology

Dear tour operators, welcome to 2014 - online reviews drive bookings

By Viewpoints | April 25, 2014

I feel a bit like a dinosaur. I’ve been in the user generated content (UGC) game since before the words "social Media", "Web 2.0", "Facebook" or "Twitter" existed. NB: This is a guest article by Tr Read More

News / Technology

Latest social login data shows the continued entrenchment of big players

By Nick Vivion | April 22, 2014

Social logins, released into the world only a short time ago, have become the de facto backbone of the internet, powering easy login access to millions of sites. So who's winning this increasingly luc Read More

News / Online

Facebook targets like-baiters (and other spam tactics)

By PhocusWire | April 18, 2014

SOCIAL: Perhaps a brand's Facebook marketing strategy should be one that is filed under "Review Every Two Months", such is the frequency with which the social network changes its policy around brand Read More

News / Online

In a flashback to 2009, Turkish Airlines claims world first travel blog

By Kevin May | April 15, 2014

First rule of PR is to never claim a "first" unless you are 100% sure it's true or it won't raise a snigger here or there. So, welcome, Turkish Airlines - which is pushing hard this week on what it Read More

News / Distribution

Can you monetise Facebook to create loyalty and revenue for airlines?

By Kevin May | April 14, 2014

KLM has attracted plenty of attention for its various Facebook initiatives over the years - but is there any value to it all beyond PR and getting "likes"? Obviously travellers having some kind of Read More

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