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What beacons and loyalty tracking from Facebook, Wisely, and others give restaurants

By Viewpoints | September 22, 2015

The proliferation of beacons in hospitality has been one of the hot topics of 2015. Airports continue to roll out extensive trials and hotels are testing beacons to check-in frequent travelers and Read More

News / Online

Apple vs Google vs Facebook - AKA the death of the web

By PhocusWire | September 17, 2015

You might think the conversation about ad blocking is about user experience. Read More

News / Online

Facebook makes big push for airline advertisers to harness people power

By Kevin May | September 17, 2015

Facebook wants airlines to take a long look at how they manage their marketing and move away from last-click attribution. Such is the reliance by many carriers on existing online advertising models Read More

News

There is no single way to build a great culture for a startup

By PhocusWire | September 10, 2015

What defines a great startup culture? And is it one that follows the footsteps of Silicon Valley startups? Read More

News / Distribution

How to make your Facebook page work harder

By Viewpoints | September 4, 2015

Your business is active on Facebook, but that nagging feeling that you could be doing things better rarely goes away. NB This is a guest article by Taylor Smariga, an in-house copywriter at NetAffi Read More

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A post-mortem on the demise of Google Plus

By PhocusWire | August 4, 2015

Create a social network or risk everything - the original internal pitch to fellow employees around the Googleplex. Read More

News

Malcolm Gladwell on what data fails to tell Facebook, Airbnb and Snapchat

By PhocusWire | July 29, 2015

Futurist, journalist, prognosticator, and author Malcolm Gladwell recently told a data-driven marketing technologist crowd that data is not their salvation. Read More

News

Hello to the man who funds the future

By PhocusWire | July 23, 2015

Marc Andreessen, he of Andreessen Horowitz fame, is 43 years old and six feet five inches tall. Read More

News / Technology

Virtual travel concierges are a thing, says HotelTonight, Native, and maybe Facebook

By Sean O'Neil | July 14, 2015

The shift in travel spending from bricks-and-mortar travel agencies to online travel companies has largely been about automation -- taking the human part out, for cost savings. Now a few startups, Read More

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Rethinking staff compensation and equity in a startup

By PhocusWire | July 6, 2015

When Molly Graham joined Facebook, the company already had 400 employees, but there was no official performance or compensation system in place. Read More

News / Technology

Sharing snaps online in jeopardy as EU considers copyright changes

By Linda Fox | July 3, 2015

In what seems a mad move, the EU is considering amending copyright laws which could make the online sharing of travel snaps and video footage illegal. In countries such as the Germany, Spain and th Read More

News / Online

Move along, Twitter - Facebook will be the future of customer service in travel

By Viewpoints | June 19, 2015

Sorry, Twitter lovers - It’s time to upend some common assumptions. NB: This is an analysis by Shubhodeep Pal, vice president for products and operations at Simpliflying. We’ve known for a while Read More

News / Online

How Facebook's retail beacons and buy button work to create a new ecommerce reality

By Nick Vivion | June 11, 2015

Travel is tied to brick-and-mortar — you have to move physically through the world to experience the industry. This means that there are physical items at all points throughout the journey. Of cour Read More

News

Eight reasons why travel websites fail the consumer and lose a booking

By Kevin May | June 8, 2015

Interesting research being released by Triptease this week following a survey and usability testing with consumers into their browsing behaviour on hotel websites. Travel websites have notoriously Read More

News / Online

Five things to know about cross-channel marketing in travel

By Viewpoints | June 3, 2015

Customer experience and continued engagement have always been a pre-requisite in the global airline industry. NB: This is an analysis by Akshatha Kamath, mobile marketing specialist at Vizury. W Read More

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