A milestone of sorts for Expedia after launching what it claims is the biggest ever giveaway on Facebook, handing over $1 million worth of travel products at users.
Competitions are a dime a dozen these days, especially on Facebook, so Expedia has come up with an interesting way of utilising the social - alongside the marketing - aspect of Facebook.
Over the course of the next six weeks, users are invited to become fans on the Expedia Facebook page where they can create a virtual trip to a particular destination around the world.
The social element kicks in by allowing the user to invite five of their Facebook friends to join the trip and become part of the bid to win one of the prizes on offer.
The only catch is that the five friends have to become fans of Expedia in the meantime.
The interesting part to all this is the motivation behind it - Expedia gets rid some air and hotel stock (probably slightly distressed inventory) to those that take part, but more importantly it gets the fans on Facebook, which perhaps in the long-term is a better prospect as simply because it then allows other marketing messages to appear in a user's Facebook feed.
It may backfire, of course, when everyone decides they do not want to be a fan of Expedia after the competition ends, but how many Facebook users are rigorous enough to end their relationship with a brand so quickly, especially as becoming a fan is often quite subtle.
About ten weeks time will tell. Expedia currently has 135,000 fans........