Expedia Group

News / Online

Trivago reports increase in qualified referrals, slight drop in revenue in Q1

By Mitra Sorrells | April 25, 2018

Despite a 7% increase in qualified referrals, hotel metasearch platform Trivago recorded a drop in total revenue in the first quarter of 2018 - though relatively slight at 3% - compared to the same... Read More

Opinion / Online

Amazon's options for disrupting online travel: try or buy

By Max Starkov - HEBS Digital | April 11, 2018

Will it or won't it - the subject of Amazon’s potential to disrupt the travel industry is back in vogue once more. Read More

News / Distribution

Experiences and products - not financial rewards - drive customer loyalty for travel brands

By Mitra Sorrells | April 10, 2018

The key to long-term loyalty for travel brands comes from creating memorable experiences based on superior products and personalized service. Read More

Eye tracking Palace Resorts Expedia Group Media Solutions2

News / Technology

How this marketing campaign uses eye tracking technology to gauge traveler interest

By Mitra Sorrells | April 5, 2018

All-inclusive luxury brand Palace Resorts wants its guests to experience a worry-free vacation “without lifting a finger,” and now it is using eye tracking technology to translate that concept to a new... Read More

News / Distribution

Expedia Group can sell Air France-KLM flights without surcharge

By Mitra Sorrells | April 4, 2018

Air France-KLM has agreed to waive surcharges for leisure and corporate customers that book through Expedia Group brands Expedia, Ebookers and Egencia. Read More

News / Online

The state of influencer marketing for travel brands

By Mitra Sorrells | March 29, 2018

Photos, blog posts and other content shared by social media influencers can be an effective way for brands to communicate with consumers – particularly since surveys have found that between one-third to... Read More

News / Online

Expedia Inc gets a modest corporate refresh... is now Expedia Group

By Kevin May | March 26, 2018

Another week, another corporate rebranding exercise - this time it's the turn of Expedia Inc. Read More

News / Online

Bleisure travelers on the rise, though many concerned with optics

By Jill Menze | March 22, 2018

Business travelers are increasingly looking to tack on leisure portions to their work trips, but many are concerned with how it comes across to their employers. Read More

News / Online

Expedia data breach affects 880,000 Orbitz customers, extends to Travelocity Partner Network

By Jill Menze | March 20, 2018

Expedia Inc has disclosed evidence of a security breach that impacted approximately 880,000 Orbitz customers as well as Travelocity Partner Network. Read More

News / Online

Expedia claims it brings a "premium" customer to hotels

By Kevin May | March 14, 2018

With battles on multiple fronts, it appears, Expedia Inc has come out with a different tactic to keep its hotel partners happy: its customers have greater overall value. Read More

News / Online

Older travelers rely on OTAs, Gen Z looks to mobile for trip inspiration

By Jill Menze | February 20, 2018

Online travel agencies are the planning and booking tool of choice for older generations of European travelers, while younger consumers are increasingly turning toward smartphones before and during... Read More

News / Online

Expedia splashed out record $5.3 billion on marketing in 2017

By Kevin May | February 12, 2018

Expedia Inc spent a record $5.3 billion on marketing in 2017 - a figure that continues to trouble investors amid its full year financial results. Read More

News / Online

Trivago ends first year on public markets with 37% revenue jump

By Mitra Sorrells | February 7, 2018

Hotel metasearch platform Trivago says increased awareness of the brand and strategic TV advertising have helped push annual revenue above €1 billion in 2017 – the first time the Germany-based company... Read More

News / Online

Expedia plots new push on attractions without "same old playbook"

By Jill Menze | January 29, 2018

“We’re at a precipice for change,” Expedia Local Expert vice president Jen O’Twomney observes about the current state of the tours and attractions market. Read More

News / Online

What’s driving decision-making for U.S. and Canadian travelers

By Mitra Sorrells | January 24, 2018

Another point for Google when it comes to travel planning, with travelers across North America citing search engines as their top source of inspiration, according to a new survey from Expedia Media... Read More

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