Taking in a show, a sport event or gig when in a destination is commonplace - but visitors are often unaware of what are the best tickets to get at a venue.
Ticket sellers will inevitably be able to show a venue seating plan on their website, although this rarely gives the buyer a decent idea of what they will be able to see.
In order to avoid disappointment, with the customer later complaining about being stuck behind a pillar or "up in the gods", with a poor experience of the event, ticket marketplace Rukkus has developed a virtual reality-led system for its mobile application to help out.
Users can check the seating plan and each view from within the US-based company's mobile application before they buy the ticket.
Here is a clip to demonstrate how it works:
Rukkus App Preview from Rukkus on Vimeo.