Talk about an integrated marketing campaign? Embassy Suites intends to launch a $15 million integrated brand awareness campaign March 6 which includes TV, online advertising, in-flight entertainment systems and the CNN Airport Network.
The branding campaign marks the return of midscale Embassy Suites to TV advertising for the first time since 2007.
The humorous ads, featuring a character known internally as Mr. More, positions Embassy Suites as a value brand that gives bleisure -- that is, business and leisure -- travelers more of more and less of less.
In addition to TV, print and online ads, the campaign will run on 54,000 United and American airlines flights in their in-flight entertainment systems in April and May and will be shown in 45 U.S. airports on the CNN airport network.
The More More campaign was created for Embassy Suites by ad agency BBDO-Atlanta.
Interestingly, there was no word in the announcement about any major social media component to the campaign.
However, the spots are being shown on YouTube: