How will the current crop of social media fans look back on the scene in 50 years - with affection and nostalgia or bemusement and mild curiosity?
The people behind the annual love-in that is Social Media Week produced a video to mark next week's event to capture the thoughts of pensioners in 2062 reflecting on the heady days of social media, circa 2012.
It's rather funny (especially the QR code reference, which is absolutely brilliant).
But as Mike Butcher of TechCrunch Europesays: "Social Media Week in danger of satirising itself." Suspect it has already.