Online games and slightly off-kilter uses of the web to attract attention are all the rage - with travel trade shows also getting in on the act in 2011.
Step forward Travel Technology Europe, the London event in February each year which has joined forces with game designer Koko Digital to produce a little ditty for prospective attendees and those already registered who want to kill a few minutes over coffee break.
Here, each user has to package together a holiday based on number of people going, type, board and star rating. Against the clock.
Usual elements include sharing scores via social media and comparing the best efforts with other attendees. Simple and fun.