STARTUPS: The circle-jerk mentality of large swathes of the tech world, where the maintream media peddles something as "awesome" without REALLY understanding how something works, means that getting valuable feedback can be hard. And potentially damaging. Read more on Forbes.
Deep within the fabric of innovation is a weave of input from a complex community of influencers.
Some of this happens quite formally, often as market research, and some of it accidental and even unintentional.
Yet if the feedback loop is so important, the challenge of getting authentic feedback is still one of the toughest many innovators face.
Here are four reasons why...
Read more on Forbes
NB:Male bum image via Shutterstock.