[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=vrO3TfJc9Qw" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/03/denmark-tourism-ad.jpg"]
Thomas Cook subsidiary Spies has found a way to solve the declining birth rate in Denmark - create a marketing campaign which promotes sex on holiday.
Do It For Denmark starts with a video to outline the problem of fewer children being born in the country, but quickly plants its tongue firmly in cheek with a plea for couples of every persuasion to, well, enjoy themselves when travelling.
Encouraging potential customers to get close to one another is one thing, but the campaign moves into cheeky (perhaps even a bit weird, depending on your point of view) territory when it asks that those have booked a trip online and can prove conception - via a copy of a positive pregnancy test - are eligible to win a prize.
The campaign is clearly working so far in terms of getting eyeballs - some one million views of the video on YouTube in just two days.
Bit too early to establish the net effect on the Danish population ;)
Here is the clip: