Distribution

PhocusWire's in-depth coverage of the travel, tourism and hospitality industry with its distribution process and systems, featuring news, analysis, interviews, research and more.

News / Technology

Tourism 101: online marketing to China

By Viewpoints | June 11, 2015

Chinese tourists represent quite a juicy market - 100 million tourists in 2014, rising to a whopping... Read More

News / Distribution

Amadeus slots a major piece into its merchandising puzzle

By Linda Fox | June 11, 2015

Amadeus slotted a key element of its merchandising jigsaw into place last week with the launch of a... Read More

News / Technology

Audi follows BMW and Daimler with on-demand car sharing service

By Nick Vivion | June 10, 2015

If you can't beat 'em, join 'em — or at least follow the winds of change and control the disruption of... Read More

News / Distribution

With remarkable timing, Lufthansa talks up its merchandising strategy

By Linda Fox | June 10, 2015

Last week, as Lufthansa announced a change in commercial direction from its German HQ, half the way... Read More

News / Distribution

Online travel in Turkey is now primed for the big time

By Viewpoints | June 10, 2015

Turkey is emerging as an important inbound and outbound tourism market at the same time as its... Read More

News / Technology

Cleartrip shows the value of mobile web

By Martin Cowen | June 9, 2015

Indian OTA Cleartrip has outlined a sharp growth in mobile bookings and expects its relaunched mobile... Read More

News / Distribution

Haiwan secures large Series B to push activities to Chinese outbound travellers

By Martin Cowen | June 9, 2015

Chinese outbound tours and activities specialist Haiwan has picked up "tens of millions of dollars" in... Read More

News / Distribution

Booking Boss raises $2 million to bring activities software to Europe

By Kevin May | June 9, 2015

Australia-based tours and activities technology provider Booking Boss has secured a Series A financing... Read More

News / Technology

Emoji-only URL worked wonders for Norwegian Air. More to come?

By Nick Vivion | June 8, 2015

Norwegian Air saw some serious buzz when it decided to announce its latest route, from Oslo to Las... Read More

News / Technology

Selling dreams, delivering nightmares, how airline personalisation helps

By Linda Fox | June 8, 2015

You're in a travel technology conference and someone starts a presentation by saying it's time for a... Read More

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News

Trivago ramps internal AI spend fivefold

News / Finance

Faye secures $50M for geographic expansion, AI developments

News / Distribution

Tours and activities growth is outpacing travel overall, distribution is lagging

News / Finance

Booking Holdings: AI visibility is up, but referrals stay under 1% of room nights

News / Distribution

Airbnb partners with boutique hotel operator Lark

September 9, 2025

Precision and predictability for travel marketing: Essential visitor intelligence to drive growth

In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More

August 19, 2025

Get real: The power of combining AI with authentic intelligence

Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More

May 6, 2025

Changing traveler patterns, evolving customer needs drive demand for travel insurance

Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More