Distribution

PhocusWire's in-depth coverage of the travel, tourism and hospitality industry with its distribution process and systems, featuring news, analysis, interviews, research and more.
Thomas Cook maps out new tech initiatives
News / Distribution
Thomas Cook maps out new tech initiatives
By Martin Cowen | May 17, 2018
European tour operating veteran Thomas Cook Group has acknowledged that "customers continue to shift... Read More
Routehappy, Lufthansa Group sign rich content distribution deal
News / Distribution
Routehappy, Lufthansa Group sign rich content distribution deal
By Michele McDonald | May 17, 2018
Routehappy signed a multi-year subscription deal to create, manage and distribute rich content for the... Read More
3 big ideas for 2018: Airbnb unstoppable, battle for TripAdvisor is over and new players start to reshape the industry
News / Distribution
3 big ideas for 2018: Airbnb unstoppable, battle for TripAdvisor is over and new players start to reshape the industry
By Viewpoints | May 16, 2018
This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. In an industry... Read More
Only three in ten French hotel bookings will be direct by 2022
News / Distribution
Only three in ten French hotel bookings will be direct by 2022
By Kevin May | May 16, 2018
Hotel bookings in France are dominated by third party sites - and growth of the direct channel is... Read More
How optimising performance media can enhance the customer journey
News / Distribution
How optimising performance media can enhance the customer journey
By Viewpoints | May 15, 2018
This is a viewpoint from Johnny Francis, head of data science and advanced analytics at Forward3D. A... Read More
Cendyn's sales and marketing chief on loyalty, people and its partnership with Sabre
News / Distribution
Cendyn's sales and marketing chief on loyalty, people and its partnership with Sabre
By Martin Cowen | May 15, 2018
This is the latest in a series of articles spun out of tnoozLIVE@ITB, recorded live over three days at... Read More
Phocuswright Europe 2018 Preview: Maud Bailly on a revolution in habits
Interview / Distribution
Phocuswright Europe 2018 Preview: Maud Bailly on a revolution in habits
By PhocusWire | May 15, 2018
Ahead of Phocuswright Europe, she outlines the need for "responsible personalization," what the role... Read More
Online travel agencies and their use of "voodoo science"
Opinion / Distribution
Online travel agencies and their use of "voodoo science"
By Max Starkov - HEBS Digital | May 15, 2018
It was always going to be mildly controversial when the European Technology and Travel Services... Read More
Startup pitch: Stay22 offers map-based accommodation booking for events
News / Distribution
Startup pitch: Stay22 offers map-based accommodation booking for events
By Linda Fox | May 15, 2018
Stay22 is an accommodation solution for event organisers and platforms. The startup enables companies... Read More
Data isn't just extra baggage - handle it with care
News / Distribution
Data isn't just extra baggage - handle it with care
By Viewpoints | May 14, 2018
This is a viewpoint from Ollie Gandy, client services director of Yes & Pepper. For most travel... Read More
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More