Search tools:
Complex universal search panels and predictive text used by many travel websites will have a detrimental effect on the speed at which the homepage loads.
If they are not implemented correctly most will probably bring up a list of results which don’t mean much to the user.
Although this approach is tidy from a website programmer’s perspective and gives the user instant responses, it means more data needs to be served up during the initial homepage download.
Having a stripped-down default search will help to lessen the burden, with the more advanced features loading in when the user requests them.
Search tools:
Complex universal search panels and predictive text used by many travel websites will have a detrimental effect on the speed at which the homepage loads.
If they are not implemented correctly most will probably bring up a list of results which don’t mean much to the user.
Although this approach is tidy from a website programmer’s perspective and gives the user instant responses, it means more data needs to be served up during the initial homepage download.
Having a stripped-down default search will help to lessen the burden, with the more advanced features loading in when the user requests them.
NB: This How To series is authored by Marcus Brennand of Digital Marmalade