Nobody likes a show-off, but when a travel company has a dedicated department for creating what can be loosely described as "other cool stuff", then online video is clearly the best way of showcasing it.
Take, for example, lastminute.com and its Labs department.
The division within the UK-based online travel agency has spent much of the past year developing a handful of neat applications for mobiles and some interesting user experience work under the Pronto brand.
The company has its own lastminute.com Labs YouTube channel to host it all.
Here is its latest app for the iPhone, called TopSee.