Kicking it in with other airlines pursuing ancillary services, Continental will begin offering passengers the option of purchasing economy-class seats with extra legroom, with a minimum of seven extra inches of leg-stretching space.
The seats in question are exit-row seats.
As is true with many such ancillary services these days, the option is available only on the airline's website, up to 24 hours before departure, and at airport kiosks at check-in.
Travelers can't book their Continental extra-leggy seats through travel agents or with the airline's own reservations' agents.
Elite OnePass members and their traveling companions -- Elite or otherwise -- can get the extra-legroom seats for free.
Here's a FAQ about the new service.
The service, which begins March 17, is available on all Continental and Continental Express flights.
Continental didn't specify how much the fees will be, adding they "will be determined on many factors including the type of premium seat, the length of your flight, the date, and route."
However, Continental spokeswoman Julie King says these exit-row seats from Newark Liberty to Bush Intercontinental in Houston might be offered for $59 per flight.
"Certain days like holidays or weekends might get discounted pricing," King says. "Prices will be displayed for customers at check-in giving the them the option to purchase the seats if they want to."
Several other U.S. airlines, including United Airlines, offer extra-legroom seats for a fee.
The new Continental service will be available on Continental and Continental Express flights.