Sponsored by TIBCO.
Airports and airlines need to aggregate and analyse data to improve the on-airport experience for passengers, enhance operational efficiencies and drive increased revenues, according to a new report.
As a sign of the scale of the opportunity - the Airports Council International's list of the world's 20 busiest airports shows that these hubs handled more than 1.4 billion passengers in 2016. Its provisional figures for 2017 suggest a 5.2% increase to nearly 1.5 billion.
Encouraging the use of the airport’s wifi network is a great way for airports to gather data about a passenger’s airside and landside navigation around the airport. These insights can be operationalized and monetized by aligning them with intelligence derived from the airport’s own internal systems and those of its airline and retail partners.
Collecting the data and aggregating it into a single depository – “connected intelligence” – works most effectively when an additional layer is added to present the data in real-time in a context which allows for implementation - "augmented intelligence".
A great example is heatmaps. Passengers opting in to the wifi can be tracked through the entire journey around the airport – from arrival, through check-in, security, a coffee purchase, waiting, looking at retail outlets and boarding. Heatmaps can show passenger concentrations over the entire kerbside to boarding journey, or specific segments – such as behaviour after security and before arriving at the gate.
The above is just one example from TIBCO’s white paper – Airports: How To Get Insights From Passengers.
Click here to register to download the free report.
This article from TIBCO appears as part of the tnooz sponsored content initiative.
Photo by Jonathan Percy on Unsplash