News | TechnologyCommon myths surrounding Apple iBeaconThis article was originally published onBy PhocusWire | April 22, 2014 DEVICES: That Apple is wading in with its own ideas around Near Field Communication (NFC) isn't something to be surprised about - very few bits of technology are created for the love of it all. But as with almost everything Apple produces, there are misunderstandings to unravel. Read more on at Beekn.Is iBeacon a Near Field Communication killer? Apple’s secret retail weapon in the war for mobile commerce?Myths have been launched along with the Apple’s iBeacon API, with Apple not exactly pounding the pavements to explain itself.At its simplest level, Bluetooth LE is a wireless low-energy protocol for data transmission. It was designed to be simple and to be incredibly easy on battery power.The hope was that Bluetooth LE would, well, power a new generation of devices that could talk to each other.Read more on at BeeknNB:NFC image via Shutterstock.