Hotels in China are thinking long and hard about their future distribution strategies in light of the M&A activity and business co-operations between the leading OTAs.
Their concerns resonate on a global scale and cover issues faced by hoteliers in Europe and North America who have the Expedia Inc/Priceline Group duopoly to factor in to their 2016 plans (and beyond).
The potential of the powerful OTAs to increase commissions; worries about price-led competition and promotional activities; internal decisions about the human and capital cost of a focus on direct bookings are all front of mind across the Chinese hotel sector.
Ritesh Gupta, a reporter for China Travel News, talks to Jun Miao, senior VP of operation and sales at Homeinns, about its approach to the increasingly consolidated OTA landscape. Click here to read the article in full.
NB1 This appears here as part of Tnooz’s content partnership with China Travel News.
NB2Image by Shutterstock
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